Platforms, automation pipelines, broadcast film, and supply chains. Named where the client
site is live and the work speaks for itself, described by sector where it is not ours to
name.
JR HQ is a Dubai-based AI automation, development and sourcing partner. Our delivered work covers four areas: web platforms and client portals for UAE businesses in logistics, company formation and education; AI automation including lead enrichment, AI lead scoring and bilingual WhatsApp agents; AI-generated video and brand creative, including a television commercial broadcast on Media One; and product sourcing and edge-AI hardware procurement from Japan and China into the UAE, Oman and the wider Gulf.
Platforms & portals
Web platforms, client portals, and calculators built to convert, not just to exist.
The UAE setup calculator that actually shows the price
Every competitor calculator in this category walks you through five steps and then asks for your phone number instead of giving you a figure. We rebuilt the Future Group experience around the opposite promise: show the cost before asking for the contact details.
Multi-step business setup cost calculator that returns a real figure on screen
Licence-type and visa pages generated from one content model
Lead capture posted to a webhook endpoint, CRM-agnostic by design
Brand tokens, logo, and type stack pulled from the live DOM rather than guessed
Next.js 16
React 19
Tailwind v4
Motion
Company Formation · UAE
2026
A UAE company formation consultancy
Transparent pricing as the entire competitive position
A premium UAE company formation consultancy in a category that hides its numbers. The whole site is built so a wary founder can reach a real cost estimate without speaking to anyone first, then convert from that result.
Business setup cost calculator and a separate visa cost calculator
Around twenty emirate and free-zone landing pages: Dubai, Abu Dhabi, Sharjah, Ajman, RAK, IFZA, mainland and offshore
Tax, VAT, and PRO service pages plus a UAE regulatory-update blog
Full design system and brand register, built bilingual-ready
A freight site rebuilt, then wired straight into the sales pipeline
A full front-end rebuild followed by a six-month search programme. The most useful part is invisible: the quote form does not email anybody, it posts directly into the JR HQ portal lead intake, so every enquiry is scored and triaged the moment it lands.
Next.js rebuild and UI redesign of the full marketing site
Freight quote form routed into the JR HQ portal lead intake, not an inbox
Six-month SEO, GEO, and AEO programme scoped against a full technical audit
Audit caught every canonical, sitemap, and JSON-LD anchor pointing at a domain that did not resolve
Next.js 16
React 19
Tailwind v4
Vercel
Education · Dubai
2026
Foundr AI
A cohort course platform with payments and compliance shipped end to end
Landing site, founder story, engagement case studies, and a working registration and payment path. The unglamorous half matters as much as the front end: terms, privacy, and a refund policy with a defined window, all in place before the first cohort opened.
Cohort registration form writing directly to Google Sheets via Apps Script
PayPal payment gateway integration
Full compliance set: terms, privacy policy, and a dated refund window
Projects section presenting selected AI engagements as case studies
Technical SEO and site-health recovery on an inherited WordPress build
An SEO brief on a site nobody in-house had full control of. The engagement turned into a technical clean-up first: establish access, audit what was actually being published, remove what should not have been, and only then rebuild the search foundation.
Full technical audit and index hygiene pass across the live site
Content inventory reconciling what was published against what should be indexed
Search foundation rebuilt on top of the cleaned index
Documented handover so the work survives a change of agency
WordPress
WP REST API
In-house product · Dubai
2026
JR HQ
Every client gets a login, not a monthly PDF
We built and run our own client portal, so progress is something you check rather than something you request. It is also the clearest proof of how we build: data isolation enforced at the database, not in application code.
Row-level security isolating every client's data inside Postgres itself
Projects, status updates, and threaded per-project comments with email notifications
Per-client branding: accent colour and welcome note on each dashboard
Pipelines that qualify, enrich, score, and route work before a human touches it.
In-house product · deployed for clients
2026
JR HQ
Lead IQ: every enquiry enriched, scored, and triaged before anyone reads it
A live pipeline running inside the client portal. An enquiry arrives from any source, gets validated and de-duplicated, is enriched against Apollo.io, scored by an AI model, and lands on a Kanban board already sorted into Cold, Warm, or Hot.
Intake endpoint accepting leads from any site, form, or webhook source
Apollo.io enrichment: company, role, and headcount resolved automatically
AI scoring via Groq, returning a three-tier priority per lead
Kanban dashboard with filtering and CSV export hardened against formula injection
Next.js
Supabase
Groq
Apollo.io
Business Setup · Dubai
2026
A Dubai business setup advisory
AI business setup intelligence dashboard
Advisors were spending hours per enquiry researching what a given Dubai location would actually cost a client. The dashboard grades every location on five factors and returns a scored breakdown instantly.
Live dashboard pulling real-time data via Google APIs across Dubai
AI grading each location on five factors with a scored breakdown
Rent, setup cost, licence fees, and viability estimated on demand
Replaces the manual research step entirely
Cross-sector · UAE
2026
Multiple UAE clients
WhatsApp AI agents that qualify around the clock, in Arabic and English
WhatsApp is where UAE enquiries actually arrive, and it is where they go cold. We deploy agents that answer instantly, qualify against your real criteria, and hand a scored, context-carrying lead to a human at the point it is worth their time.
Instant first response and qualification on inbound WhatsApp enquiries
Bilingual Arabic and English handling, switching automatically
CRM handoff with the conversation context attached, not just a phone number
Escalation rules so a human takes over at the right moment, not the first objection
WhatsApp Business API
n8n
Make
Integration layer · UAE
2026
JR HQ client estate
The connective tissue between a client's site and everything downstream
Most automation work is not one showpiece agent. It is making a form, a CRM, a spreadsheet, a payment provider, and a store speak to each other reliably, and stay speaking after launch.
Client sites posting leads into a single shared intake, CRM-agnostic
Workflow automation on n8n, Make, and Zapier depending on what the client already runs
Google Apps Script capture into Sheets where a spreadsheet is genuinely the right answer
Shopify Admin API and PayPal gateway integrations
n8n
Make
Zapier
Google Apps Script
Shopify Admin API
PayPal
AI video & creative
Broadcast-grade product film and brand systems produced with generative pipelines.
Product film
Fire extinguisher cutaway
Exploded-view product film from the broadcast campaign, generated end to end.
Brand film
Falconry at golden hour
Gulf-native subject matter shot as cinematic short-form, not imported stock.
Property
Dubai rooftop, residential
Lifestyle property creative for paid social, generated rather than shot.
Brand film
Desert convoy in motion
Motion-heavy desert sequence built for a scroll-stopping first second.
Social, 9:16
Vertical social cut
Native vertical framing for Reels, TikTok and Stories placements.
Motion graphics
Product motion typography
Kinetic type and device animation for app and product promos.
Fire Safety Manufacturing · UAE
2026
MAF Fire & Safety
A 15-second AI-generated TV commercial, broadcast on Media One
Seven shots in fifteen seconds: ignition, impact, detection, suppression, the product range, brand lock. Storyboarded to six panels, scripted shot by shot, and generated with MAF's real products locked in as references so the extinguisher in shot three is the same one in shot six. The finished spot aired as a television advert on Media One.
Aired on Media One as a broadcast television advert
Six-panel storyboard and a shot-by-shot script timed to the second
Reference-image consistency locking so every product holds its identity across shots
1080p draft cycle for client review, then a native 4K broadcast master
Cinematic sound design and an end voiceover cut to the tagline
Higgsfield
Seedance 2.0
Beauty & Retail · Dubai
2026
A Dubai luxury hair brand
One reference photo into a full product shoot, without booking a studio
We built an AI image generation pipeline in ComfyUI for a hair extension brand, and it changed how we approach content production. Instead of running a full photoshoot for every product variation, a Stable Diffusion pipeline with IPAdapter takes a single reference photo and generates multiple realistic model shots and product showcases from it. New hairstyles, colours and angles get visualised without booking a studio, a model or a photographer each time.
ComfyUI graph built around Stable Diffusion with IPAdapter identity transfer
A single reference photo drives consistent model shots across variations
New colours, lengths and product angles visualised before any real shoot
Faster turnaround on marketing visuals and a lower production cost per asset
01Reference photoA single real shot of the model or product.
02CLIP Vision + IPAdapterReads the subject's identity from the reference rather than copying its style.
03SDXL + prompt pairA positive prompt describes the variation; a negative prompt blocks duplicate faces and extra limbs.
04KSamplerGuided diffusion resolves the new frame while holding the locked identity.
05On-model shotsMultiple realistic variations, ready for the store and paid social.
How the hair-brand image pipeline works. One reference photo in, a consistent set of on-model product shots out. The identity stays locked while the prompt changes the colour, length and angle.
ComfyUI
Stable Diffusion
IPAdapter
CLIP Vision
In-house creative · Dubai
2026
JR HQ
A generative creative library built for Gulf audiences
Scroll-stopping social and ad creative produced on generative pipelines: falconry, desert, and Dubai rooftop property work, native vertical cuts for Reels and TikTok, plus motion typography for product and app promos. Produced in days, at a fraction of a shoot budget.
Cinematic short-form in both 16:9 and native 9:16 vertical
Gulf-native subject matter rather than imported stock imagery
Motion typography and phone-UI animation for product promos
Consistent grade and treatment so a set reads as one campaign
Higgsfield
Seedance
Beauty & Retail · Dubai
2026
A Dubai luxury hair brand
A full brand system, from naming to investor deck
A premium hair extensions label taken from an unnamed product line to a brand with a documented system, a content engine, and material a serious investor will read.
Product naming and brand architecture
Logo suite across light, dark, and reversed applications
Brand book documenting the system for anyone applying it
Content calendar and an investor prospectus
Sourcing & ground operations
Direct supplier relationships and on-the-ground execution across Japan and China.
Retail · Dubai
2026
A Dubai consumer goods retailer
Cutting out an intermediary marking factory prices up threefold
The client had no direct supplier relationships and no way to verify quality before a shipment landed. We replaced the middleman with three vetted manufacturers and a QC step that happens before the goods leave China.
Three direct manufacturers identified and vetted in Shenzhen and Guangzhou
Factory-direct pricing negotiated on the client's behalf
Pre-shipment quality control inspection before anything ships
Freight and customs clearance managed to their Dubai warehouse
AI Hardware · UAE & Oman
2026
An edge-AI startup
Sourcing NVIDIA Jetson edge-AI hardware from China into the UAE and Oman
An AI startup needed Jetson AGX Thor 128GB and AGX Orin 64GB developer kits at volume, landed in the UAE and Oman, with almost no regional stock and authorised distributors quoting close to double the US list price. We ran the supplier search in China, verified what was actually being offered, and modelled the true landed cost before a single unit was committed.
Supplier vetting in China, confirming NVIDIA Elite Partner status and that modules were genuine and new rather than refurbished
Spec verification against the datasheet, which caught a display-output claim and an unfinished CE and FCC certification the seller had glossed over
Landed-cost modelling in AED and OMR covering VAT, duty relief, freight and broker fees, air against sea
Incoterms moved from DAP to DDP, with the full customs document set specified: HS code, certificate of origin, packing list and export-control confirmation
Alternatives benchmarked against Qualcomm, AMD Kria and Google Coral before recommending the NVIDIA path on ecosystem maturity
NVIDIA Jetson
China supplier network
UAE & Oman customs
Ground operations · Japan & China
2026
A UAE private client
Multi-city Japan and China operations, documented down to the checklist
The same ground network that moves goods handles people and paperwork. A multi-city Japan and China programme run end to end: visas, routing, bookings, and a pre-departure checklist that assumes nothing.
Japan, China, and Hong Kong entry documentation prepared per traveller
Multi-city routing including a revised Guangzhou leg
Consolidated booking pack covering every segment
Pre-departure checklist and a full written itinerary
What we build with
We are platform-agnostic and recommend what fits your business, not what we resell.
These are the tools currently behind live JR HQ builds.
Claude
OpenAI
Higgsfield
n8n
Make
Zapier
WhatsApp API
Apps Script
Next.js
Astro
TypeScript
Supabase
PostgreSQL
Vercel
HubSpot
Zoho
Odoo
Shopify
Resend
Measured results
The sections above are what we built. These are the outcomes those builds produced,
with the caveats that belong with them.
Real Estate · Dubai
Dubai property group was losing 70% of inbound leads to slow follow-up
Challenge
A mid-size Dubai real estate agency with 40+ agents was receiving 200+ WhatsApp and web enquiries per week, but manual follow-up meant most leads went cold within hours.
What we built
Deployed a WhatsApp AI agent for instant qualification, integrated with HubSpot CRM for automatic lead scoring and pipeline updates. Human agents only received pre-qualified leads ready to view.
AI Solutions & Automation + CRM & ERP Solutions
+340%
qualified leads
-80%
avg. response time
-65%
agent manual tasks
30-day performance, post-launch
E-Commerce · UAE
UAE e-commerce brand spending AED 40K/month on ads with no trackable ROI
Challenge
An established UAE online retailer was running paid campaigns across Meta and Google but had no funnel visibility, no CRM, and couldn't attribute revenue to any specific channel or campaign.
What we built
Built a full attribution funnel with UTM tracking, Klaviyo email sequences, and a Zoho CRM integration. Restructured ad campaigns around proven creative frameworks and installed automated retargeting flows.
Content & Growth + CRM & ERP Solutions
-60%
cost per acquisition
2.8x
revenue attributed
+44%
email open rate
90-day performance, post-launch
Retail · Dubai
Dubai retailer paying 3x market rate sourcing products through intermediaries
Challenge
A Dubai consumer goods retailer was sourcing through a local intermediary who marked up factory prices by 200-300%. They had no direct supplier relationships and no way to verify product quality before shipment.
What we built
Identified and vetted three direct manufacturers in Shenzhen and Guangzhou. Negotiated factory-direct pricing, conducted pre-shipment QC inspection, and managed freight and customs clearance to their Dubai warehouse.
Sourcing: Japan & China
-58%
unit cost
-91%
defect rate
+34pts
gross margin
First order vs. previous supplier
Additional case studies are withheld at client request and available under NDA on a
discovery call.
How these numbers are produced
Every project starts with a brief. Scope, timeline, and success
criteria are agreed before anything is signed.
Results are measured, not assumed. KPIs are tracked throughout
the engagement; every figure on this page reflects metrics we captured and can evidence.
We optimise after delivery. Every project includes a 30-day
post-launch period. The numbers you see are from after optimisation, not launch day.
Named clients agreed to be named. Where you see a company name
and a link, that site is live and the work is on it. Everything else is described by sector
because the engagement is covered by an agreement we intend to keep.
Every figure on this page reflects a specific past engagement. Results vary from business to
business depending on market, budget, product, and execution, and are not a guarantee of
future outcomes. See our Terms & Conditions.
Questions about our work
What kind of businesses does JR HQ build for?
UAE and MENA businesses across freight and logistics, company formation and business setup, fire safety manufacturing, smart home automation, consumer products, hospitality, car care and education. Named clients include Accurix Logistics, Future Group, Livify, Foundr AI, KANU and MAF Fire & Safety. We work with everyone from a founder setting up their first company to established manufacturers running national campaigns.
Can AI-generated video actually be used for broadcast television?
Yes. We produced a 15-second commercial for MAF Fire & Safety entirely with generative video, using a six-panel storyboard, shot-by-shot scripting and reference-image consistency locking so the products hold their identity across every shot. It was mastered in native 4K and aired as a television advert on Media One. The practical constraints are text legibility, which is why on-screen wording is kept to large hero words and fine detail is composited in post, and product consistency, which is solved by locking real reference images into every generation.
How much does an AI automation project cost in the UAE?
One-off builds such as a CRM setup, an automation pipeline or a custom web platform are fixed-price against a scope document agreed before anything is signed, so there is no open-ended hourly billing. Ongoing work, where we run your automation, growth or sourcing operations, is a monthly retainer. We recommend starting with a fixed-price project so you can judge the work before committing long term. Every project includes a 30-day post-launch period at no extra charge.
How long does a typical build take?
A focused automation or CRM build is usually two to four weeks. A full marketing site or platform with calculators and content pages is typically four to eight weeks. A generative video campaign runs one to three weeks depending on revision cycles. Sourcing is governed by the supply chain rather than by us: a China order is normally six to ten weeks from brief to Dubai delivery, and air freight compresses transit to four to seven days at higher cost.
What does an AI automation project actually involve?
Usually a pipeline rather than a single chatbot. A typical JR HQ build takes an enquiry from any source, validates and de-duplicates it, enriches it against a data provider such as Apollo.io, scores it with an AI model, and routes it to a dashboard already sorted by priority, so a salesperson only sees leads worth their time. Our own Lead IQ pipeline does exactly this and runs inside the client portal, which means we operate the same system we sell.
Do your AI agents work in Arabic as well as English?
Yes. The WhatsApp agents and voice bots we deploy handle Arabic and English and switch automatically based on how the customer writes. This matters in the Gulf because a meaningful share of inbound enquiries arrive in Arabic or in mixed Arabic and English, and an English-only bot silently loses them. Brand and identity work is also built bilingual-ready, with logo lockups and typography tested in both scripts.
Can you work with the CRM and tools we already use?
Yes, and we would usually rather you kept them. We are platform-agnostic and build against HubSpot, Zoho, Odoo, Shopify and custom stacks, with automation running on n8n, Make or Zapier depending on what your team can maintain. Lead capture is posted to a webhook rather than hard-wired to one vendor, so switching CRM later does not mean rebuilding the funnel.
Do you source hardware as well as consumer products?
Yes. Alongside factory-direct consumer goods sourcing from Shenzhen and Guangzhou, we handle technical procurement such as NVIDIA Jetson AGX Orin and AGX Thor edge-AI developer kits from China into the UAE and Oman. That work covers supplier vetting including NVIDIA partner status and whether modules are genuine and new, specification verification against the datasheet, landed-cost modelling in AED and OMR including VAT and duty relief, and moving the deal from DAP to DDP with the full customs document set: HS code, certificate of origin, packing list and export-control confirmation.
Which markets do you deliver in besides the UAE?
We are headquartered in Dubai and deliver across the UAE, Saudi Arabia, Kuwait and Egypt, with sourcing origins in Japan and China and hardware procurement into Oman. Each market has its own customs requirements, which we handle: Saudi shipments in regulated categories usually need a SASO Certificate of Conformity, and UAE imports need ESMA certification or GCC conformity marks for many product types.
Why are some of your clients named and others not?
We name a client only where their site is publicly live and the work is visible on it anyway, or where they have explicitly agreed. Everything else is described by sector, because those engagements are covered by agreements we intend to keep. Additional case studies are available under NDA on a discovery call. If we would not protect another client's confidentiality, you should not trust us with yours.
Can AI image generation replace a product photoshoot?
For variations, often yes. We built a ComfyUI pipeline for a Dubai hair extension brand where a Stable Diffusion graph with IPAdapter takes a single reference photo and generates multiple realistic on-model shots from it, so new colours, lengths and angles get visualised without booking a studio, a model and a photographer each time. The honest limit is that it does not replace the hero shoot that establishes the product; it removes the bottleneck around testing variations before you commit to one.
Have something like this to build?
Book a free 30-minute call. We review what you have, tell you what we would build, and give you a realistic scope before anything is signed.