A brand the Gulf market remembers

Identity design, visual systems, and guidelines that make your business look like the category leader it plans to become.

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JR HQ designs complete brand identities for UAE and MENA businesses from its Dubai studio: logo, visual language, typography, and colour system, delivered with a guidelines document your whole team can apply. Identities are built bilingual-ready for Arabic and English markets and tested across digital, print, and social.

Identity design or refresh

Whether you are launching or repositioning, we build the visual core your marketing hangs on.

  • Logo, visual language, typography, and colour system
  • Brand guidelines document for consistent application across all channels
  • Bilingual-ready lockups for Arabic and English audiences
  • Stationery, social, and pitch templates in your new system

Brand as growth infrastructure

Identity is not decoration. It is the asset every campaign, funnel, and proposal borrows credibility from.

  • Positioning and messaging foundations agreed before any visuals
  • Applied across your website, CRM templates, and ad creative
  • Rollout support so the new identity actually ships everywhere

What an engagement covers

Design

  • Logo and mark
  • Typography system
  • Colour system
  • Visual language

Delivery

  • Guidelines document
  • Template kit
  • Rollout support
  • Source files

Recent builds

Work we have shipped under this capability.

Company Formation · UAE

A UAE company formation consultancy

Transparent pricing as the entire competitive position

  • Business setup cost calculator and a separate visa cost calculator
  • Around twenty emirate and free-zone landing pages: Dubai, Abu Dhabi, Sharjah, Ajman, RAK, IFZA, mainland and offshore
  • Tax, VAT, and PRO service pages plus a UAE regulatory-update blog

Education · Dubai

Foundr AI

A cohort course platform with payments and compliance shipped end to end

  • Cohort registration form writing directly to Google Sheets via Apps Script
  • PayPal payment gateway integration
  • Full compliance set: terms, privacy policy, and a dated refund window

Fire Safety Manufacturing · UAE

MAF Fire & Safety

A 15-second AI-generated TV commercial, broadcast on Media One

  • Aired on Media One as a broadcast television advert
  • Six-panel storyboard and a shot-by-shot script timed to the second
  • Reference-image consistency locking so every product holds its identity across shots

See the full body of work

Retail, Dubai

Identity refresh inside a digitalization engagement

A Dubai consumer retailer modernised its identity alongside its back office, giving the sales team a brand that finally matched the product quality.

See the work
1 system* applied across every channel

*From a specific past engagement. Results vary from business to business and are not guaranteed. See our Terms.

Common questions

Do you design Arabic and English versions?

Yes. Identities are built bilingual-ready: logo lockups, typography pairings, and layout rules are tested in both scripts so the brand holds together across Arabic and English touchpoints.

Can you refresh an existing brand instead of starting over?

Yes, most identity work we do is evolution rather than revolution. We audit what equity your current brand holds, keep what works, and modernise the rest.

What do we receive at the end?

A complete guidelines document, all source files, and a template kit covering the touchpoints you actually use: social, decks, stationery, and web. Plus rollout support so it ships.

Talk to us about brand identity

A free 30-minute call: we review your setup, identify the highest-impact opportunity, and scope it honestly. No pitch deck, no pressure.

Book a free strategy call See the work